Shopify and JD Open a Gateway to China With Huge Potential—but No Guarantees

It lowers risk and investment for small businesses, though they could still run afoul of local consumers

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40% on your pass now! .

Ecommerce platforms Shopify and JD.com have established a cross-border commerce partnership that gives U.S. sellers easier access to 550 million Chinese customers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in