Shopify Debuts a New Hardware Kit for Merchants to Fine-Tune Their Retail Experience

Including contactless payments

As Square and other ecommerce competitors amp up their online offerings for merchants, Shopify’s going in another direction and revamping its offline tools.

Starting today, merchants that want to branch out into a bricks-and-clicks model can buy a suite of new Shopify hardware tools: a tap and chip reader, dock and retail stand. Prices for the individual tools start at $39, and the whole kit costs $229. Other than paying for the hardware, Shopify merchants won’t see any extra charges to their plans.

“We have 820,000 merchants and when those merchants have tested out the market and see if it’s working online, they start thinking about offline,” said Craig Miller, chief product officer, Shopify.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in