Shop Like a VIP With Kevin Hart at Sam's Club in First-Ever Super Bowl Spot

The retailer is weaving in a promo to attract new members

Just hours after the Super Bowl 2022 matchup was set between the Cincinnati Bengals and the Los Angeles Rams, warehouse retailer Sam’s Club released its full 30-second Big Game ad.

Much like the teaser implied, the retailer’s first-ever Super Bowl spot, “Like a VIP,” features actor Kevin Hart enjoying an experience fit for a Hollywood star, which—spoiler alert—is actually available to all Sam’s Club members.

The spot emphasizes the Scan and Go feature Sam’s Club launched in 2019, which allows members to scan products as they shop and skip the checkout line.

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