Shipt Doubles as a Curse in Delivery Platform's New Campaign

The service is making a big marketing push ahead of the holidays

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A cosmic censor kept the characters on NBC’s The Good Place from cursing, but Kristen Bell‘s Eleanor Shellstrop always found ways to express her feelings with words that sounded close to expletives. That humor is at the heart of a new spot from Shipt that kicks off a partnership with Bell running through 2022.

The 15-second spot has Bell muttering, “Oh, Shipt. What am I going to do for dinner? I don’t have time to go to the grocery store,” as she rifles through a largely bare refrigerator stocked with just condiments, pickled vegetables, a single apple and a mostly empty bottle of orange juice.



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