Serta’s Merger With an Ecommerce Mattress Company Is a Sign of Things to Come in the Industry

The company is joining forces with Tuft and Needle

Serta Simmons Bedding has about $3 billion in sales. Tufts & Needle

Serta Simmons Bedding isn’t sleeping on how much the online, direct-to-consumer demand for mattresses is growing.

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@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.