Beauty retailer Sephora is launching a digital ad campaign that uses augmented reality (AR) to showcase the try-on functionality from makeup brand Anastasia Beverly Hills’ new Brow App.
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Using technology from AR platform FaceCake, the ad units will allow viewers to see how different shades of Anastasia’s Brow Wiz eyebrow pencil look on their face—and then buy the product on Sephora.com.
The functionality mirrors that of Anastasia’s iOS Brow App, which launched on March 1 and is based on what the beauty brand calls its Golden Ratio eyebrow shaping method. The
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