Sephora Joins 15 Percent Pledge, Commits to Stocking More Black-Owned Brands

The beauty retailer is partnering with 15 Percent Pledge to diversify its shelves


Beauty retailer Sephora will commit at least 15% of shelf space in its stores to Black-owned brands.

The announcement was made in partnership with 15 Percent Pledge, a campaign launched earlier this month by fashion designer Aurora James to encourage lifestyle retailers to stock more Black-owned brands. James’ effort started with a petition saying that since Black people make up 15% of the U.S. population, their businesses should make up 15% of the supply chain for major retailers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in