Beauty retailer Sephora will commit at least 15% of shelf space in its stores to Black-owned brands.
The announcement was made in partnership with 15 Percent Pledge, a campaign launched earlier this month by fashion designer Aurora James to encourage lifestyle retailers to stock more Black-owned brands. James’ effort started with a petition saying that since Black people make up 15% of the U.S. population, their businesses should make up 15% of the supply chain for major retailers.
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