Diversity, Equity and Inclusion Sephora Joins 15 Percent Pledge, Commits to Stocking More Black-Owned Brands The beauty retailer is partnering with 15 Percent Pledge to diversify its shelves The number of Black-owned businesses dropped a devastating 41% during the Covid-19 pandemic. Sephora By Mary Emily O'Hara June 11, 2020 Beauty retailer Sephora will commit at least 15% of shelf space in its stores to Black-owned brands. Mary Emily O'Hara @MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities. Recommended articles