Scrappy DTC Brands See TV as an Opportunity to Reach New Audiences in the Pandemic

Roughly half of new television advertisers in the first half of the year were direct-to-consumer companies

While many brands have been focused on cutting costs during the pandemic, a new generation of direct-to-consumer (DTC) brands saw an opportunity to reach a captive audience via their televisions.

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This story first appeared in the Nov. 16, 2020, issue of Adweek magazine. Click here to subscribe.