Schick Xtreme Made a Video Game About Shaving Heads

The brand will turn in-game points into cash donations aimed at fighting childhood cancer

For many Americans, video games were already a major pastime. Stay-at-home orders during the Covid-19 pandemic have created even more time to play. In the first quarter of 2020, total consumer spending on the video game industry, including console, mobile and PC platforms, climbed 9% to a record $10.86 billion, according to figures from NPD Group.