Schick Xtreme Made a Video Game About Shaving Heads

The brand will turn in-game points into cash donations aimed at fighting childhood cancer

Today’s consumer places a huge priority on personal health. Join Adweek for Prescription for Growth: Health and Wellness Marketing on April 19 in NYC to learn how to thrive in this business sector. Sign up now.

For many Americans, video games were already a major pastime. Stay-at-home orders during the Covid-19 pandemic have created even more time to play. In the first quarter of 2020, total consumer spending on the video game industry, including console, mobile and PC platforms, climbed 9% to a record $10.86 billion, according to figures from NPD Group.

To get in on the action, razor brand Schick Xtreme has released its own free mobile game, Shave the Day, available on iOS and Android today.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in