Schick Xtreme Made a Video Game About Shaving Heads

The brand will turn in-game points into cash donations aimed at fighting childhood cancer

shave the day video game promo poster
U.S. consumers spent a record $10.86 billion on video games in the first quarter of 2020. Schick Xtreme

For many Americans, video games were already a major pastime. Stay-at-home orders during the Covid-19 pandemic have created even more time to play. In the first quarter of 2020, total consumer spending on the video game industry, including console, mobile and PC platforms, climbed 9% to a record $10.86 billion, according to figures from NPD Group.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.