Schick Xtreme Made a Video Game About Shaving Heads

The brand will turn in-game points into cash donations aimed at fighting childhood cancer

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For many Americans, video games were already a major pastime. Stay-at-home orders during the Covid-19 pandemic have created even more time to play. In the first quarter of 2020, total consumer spending on the video game industry, including console, mobile and PC platforms, climbed 9% to a record $10.86 billion, according to figures from NPD Group.

To get in on the action, razor brand Schick Xtreme has released its own free mobile game, Shave the Day, available on iOS and Android today.



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