Ryan Reynolds

How Satan Fell for 2020, Personification of the Year From Hell

Maximum Effort's follow-up ad for Match asks the happy couple how they clicked

satan and 2020 in love
Ryan Reynolds/Maximum Effort
By Kathryn Lundstrom

December 3, 2020

On Wednesday, Match made us all believers that there’s someone for everyone when it made a love connection between Satan and 2020 (personified as a woman).

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability reporter.

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