How Satan Fell for 2020, Personification of the Year From Hell

Maximum Effort's follow-up ad for Match asks the happy couple how they clicked

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On Wednesday, Match made us all believers that there’s someone for everyone when it made a love connection between Satan and 2020 (personified as a woman).

The ad, created by Ryan Reynolds‘ production studio Maximum Effort, plays out like a rom-com complete with a meet-cute, playful montage of dates in empty stadiums, gyms and movie theaters, and a crooning wish that this year would last forever.

Today, the brand released a follow-up spot featuring footage of the happy couple calmly describing their connection while lounging together on an antique couch, a cheerful tune playing in the background.



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