How Satan Fell for 2020, Personification of the Year From Hell

Maximum Effort's follow-up ad for Match asks the happy couple how they clicked

satan and 2020 in love
Ryan Reynolds/Maximum Effort

On Wednesday, Match made us all believers that there’s someone for everyone when it made a love connection between Satan and 2020 (personified as a woman).

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.