Samsung Creates a Roblox Experience with Charli XCX in Latest Metaverse Experiment

The game, Superstar Galaxy, will culminate in a virtual concert by the pop star

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Samsung is teaming with pop star Charli XCX for its latest foray into the metaverse with a new Roblox game and concert experience.

The activation tasks players with building and performing on their own custom stages with mini-games and messages from the singer interspersed throughout. It combines Samsung’s longstanding efforts to position its devices as creative tools with its more recent attempts to build out a presence across different metaverse platforms.

The game, called Superstar Galaxy, will kick off May 13 with weekly content releases from Charli XCX and culminate in a virtual concert from the pop star on June 17.

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