Discount designer retailer Saks Off Fifth has been conducting customer research over the past year, surveying about 5,000 fashion and luxury customers about how they shop those categories.
The study identified a younger, fashion-minded customer who has become the focal point for the brand’s spring campaign, which introduces a new tagline and visual identity.
“These customers love to shop,” Saks Off Fifth svp of marketing Sara Griffin told Adweek. “They love to find great deals. They stay on top of all the latest trends and they love brands.
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