Discount designer retailer Saks Off 5th spent a year on extensive customer research that led to a rebrand in March, with the goal of expanding its appeal to younger shoppers. The company is continuing to make changes based on the survey data by launching a loyalty program today.
Members of Off 5th Rewards will earn points by shopping at Saks Off 5th stores in the U.S. or through the retailer’s website and app. For every 500 points they earn, they’ll receive a $5 reward that can be redeemed in-store or online.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in