Sabra CEO Joey Bergstein shared how ecommerce can transform a one-time hummus buyer into someone who regular has the chickpea dip on their shopping list at Adweek’s Commerce Week.
Bergstein spoke to Rachel Tipograph, CEO of ecommerce platform MikMak, and Sarah Hofstetter, president of ecommerce-analytics company Profitero. Together, Tipograph and Hofstetter host the podcast Brave Commerce, where they interview marketers on navigating ecommerce dynamics.
“About 85% of the people who buy Sabra only buy it about 2.5-times
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in