After spending so much time at home during the Covid-19 pandemic, the return to public spaces can feel stressful and uncomfortable. Washable rug brand Ruggable is playing on that conflict by working with marketing agency Red Antler on its first-ever national brand campaign “Take the Floor,” which launched March 1.
A 60-second spot shows frazzled consumers faced with frustrating situations such as a crowded flight where passengers must remain seated, a stuffy restaurant that doesn’t allow walk-ins and a bleak office with a ban on color printing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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