Rothy's Is the Latest DTC Brand to Launch a National TV Campaign With Its Fun Female-Focused Spots

Ads tout the shoewear's sustainability

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Rothy’s, the San Francisco-based, direct-to-consumer shoe company, is coming to a TV screen near you.

Fresh off a $35 million investment round of funding from Goldman Sachs in December, Rothy’s is going national with two different TV spots. Rothy’s worked with Sandwich, a video agency, to put together the two ads. One centers around the shoe’s versatility and how to style the company’s complete line of shoes, while the other focuses on the shoe’s sustainability aspect (it’s made from recycled water bottles and is washable).

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