Rothy’s Decision to Pull Its Latest Silhouette Was ‘Prudent,’ Experts Say

Why a perfect launch is crucial for DTC brands

The Slide was going to retail for $95. Rothy's

A day before debuting a new silhouette—an open-toed shoe—Rothy’s, the women’s direct-to-consumer brand that makes shoes out of recycled bottles, pulled it.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}