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Rothy’s Decision to Pull Its Latest Silhouette Was 'Prudent,' Experts Say

Why a perfect launch is crucial for DTC brands

The Slide was going to retail for $95.Courtesy Rothy's
By Ann-Marie Alcántara

May 15, 2019

A day before debuting a new silhouette—an open-toed shoe—Rothy’s, the women’s direct-to-consumer brand that makes shoes out of recycled bottles, pulled it.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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