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As companies continue to flock to the metaverse, Roblox is rolling out a new ad product that will allow brands to place 3D promos within the virtual worlds and games hosted on its platform.
The gaming platform plans to test new types of immersive ads for select brands in coming months with sights set on a full launch of its self-serve ad system sometime next year. Roblox will share revenue from the ads with the developers of the experiences and games within which they are placed, although it declined to reveal exact terms.
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