Commerce Awards & Honors Challenger Brands CPG & Grocery Ecommerce Fin Tech Mar Tech Mobile Retailing

Commerce Awards & Honors Challenger Brands CPG & Grocery Ecommerce Fin Tech Mar Tech Mobile Retailing

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I'm With the Brand

This Beverage Brand's Aesthetic Is, Proudly, 'Yoga Pants on a Bottle'

Roar Organic changed its entire brand, from the formula to its social handle

IWTB-Ep16 (1)

By Chris Ariens

July 14, 2020

It was a risky experiment.

Chris Ariens

@ChrisAriens
chris.ariens@adweek.com

Chris Ariens is Adweek's executive editor.

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