I'm With the Brand

This Beverage Brand’s Aesthetic Is, Proudly, ‘Yoga Pants on a Bottle’

Roar Organic changed its entire brand, from the formula to its social handle

By Chris Ariens

July 14, 2020

It was a risky experiment.

Chris Ariens
@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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