Road to Challenger Brands: Would You Buy a Comforter If It Helps the Environment?
Buffy's Leo Wang brings change to home goods

Leo Wang "saw firsthand how the home goods industry has devastated the environment," so he created Buffy to show there's a different way.
Buffy

The textile industry is among the world’s worst environmental polluters, from the energy needed to grow and manufacture the materials to the emissions that result from shipping and the waste at the end of the product cycle.