Road to Challenger Brands: Would You Buy a Comforter If It Helps the Environment?

Buffy's Leo Wang brings change to home goods

The textile industry is among the world’s worst environmental polluters, from the energy needed to grow and manufacture the materials to the emissions that result from shipping and the waste at the end of the product cycle.

Leo Wang wanted to change all that, so he created DTC bedding brand Buffy. At Adweek’s Challenger Brands summit, taking place March 4-5 in New York, Wang will share his story of building a successful, disruptive product while keeping its environmental footprint top of mind.

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This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.