Road to Challenger Brands: Would You Buy a Comforter If It Helps the Environment?
Buffy's Leo Wang brings change to home goods
Leo Wang "saw firsthand how the home goods industry has devastated the environment," so he created Buffy to show there's a different way.
Buffy
The textile industry is among the world’s worst environmental polluters, from the energy needed to grow and manufacture the materials to the emissions that result from shipping and the waste at the end of the product cycle.
This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.
