Road to Challenger Brands: How Bombas’ Product Expansion Roadmap Has Been Guided by Its Mission for Social Good

The DTC brand focuses on modernizing everyday basics

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While other digitally native brands may have pioneered the buy-one-give-one model in which an item is donated to those in need for every item sold, it was Bombas that figured out how to create a profitable sustainable company—despite only raising $4 million in capital.

The sock brand recently expanded into underwear, given it’s the second most requested item by homeless shelters. As a result, the DTC brand is now donating socks, underwear and t-shirts to those who don’t have a permanent place to call home.



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