Road to Challenger Brands: How Bombas’ Product Expansion Roadmap Has Been Guided by Its Mission for Social Good

The DTC brand focuses on modernizing everyday basics

Bombas' CMO Kate Huyett talks to Adweek about the company's product expansion. Kate Huyett

While other digitally native brands may have pioneered the buy-one-give-one model in which an item is donated to those in need for every item sold, it was Bombas that figured out how to create a profitable sustainable company—despite only raising $4 million in capital.

@RichCollings Richard Collings is a retail reporter at Adweek.