Ritual’s First Virtual Event Offers Conversations on Pregnancy in Quarantine

DTC vitamin brand will have health experts discuss pre- and post-natal topics

Graphic for the Ritual event
Ritual's six-hour event will stream on YouTube Premieres. Ritual

Ritual, a direct-to-consumer vitamin brand for women, has made it a point to anchor its marketing in scientific facts rather than foggy wellness messaging. And with many of its subscribers still in quarantine, the brand is investing in educational virtual events to keep them engaged and informed.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.