Rideshare App Alto Wants to Make Your Drives a Little More Stylish

The brand collaborated with photographer Gray Malin to create 'art cars' featuring his work

Rideshare app Alto prides itself on creating an experience for passengers, and it’s leaning into that with “art cars”—vehicles wrapped in artistic designs.

The Dallas-based company recently collaborated with photographer Gray Malin to create three art cars featuring work from Malin’s new book, Gray Malin: The Essential Collection. Available in Dallas, Houston and Los Angeles (the three cities where Alto operates), each designed car features either llamas and balloons, a beach print or an image that says “I am busy.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in