Retailers' Worries About Impact of Coronavirus Shift From Supply to Demand

What started as a supply chain problem is changing with the souring economic climate

When it comes to the coronavirus, retailers have had to face a host of new challenges. Now that factories are coming back online in China, stores must adjust to how consumers are responding to the spread of the contagion, which the World Health Organization declared a global pandemic on Wednesday.

While supply was initially the concern, it may be a moot point if there’s little to no demand. “The demand piece is tricky,” said Per Hong, a senior partner in the operations practice of management consulting firm Kearney.

Although

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in