Retailers Walk a Fine Line on Vaccine

What message will satisfy shoppers?

trader joe's
Trader Joe's is one of the retailers compensating employees for getting vaccinated. Michael Brochstein/SopaImages/LightRocket via Getty Images

Since the start of the pandemic, political divisions have extended beyond elections and legislation into how stores ensure shoppers’ health and safety amid continuing Covid-19 spikes.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@RichCollings Richard Collings is a retail reporter at Adweek.