Retailers Walk a Fine Line on Vaccine

What message will satisfy shoppers?

trader joe's
Trader Joe's is one of the retailers compensating employees for getting vaccinated. Michael Brochstein/SopaImages/LightRocket via Getty Images

Since the start of the pandemic, political divisions have extended beyond elections and legislation into how stores ensure shoppers’ health and safety amid continuing Covid-19 spikes.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.