Retailers Walk a Fine Line on Vaccine

What message will satisfy shoppers?

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Since the start of the pandemic, political divisions have extended beyond elections and legislation into how stores ensure shoppers’ health and safety amid continuing Covid-19 spikes.

Wearing or not wearing a mask came to be seen as a statement of ideology rather than as a safety precaution. Even the vaccine itself is not immune to this kind of politicization.

Spend a little time on social media platforms, and skepticism about the effectiveness and the potential side effects of the vaccine abound—despite assurances grounded in ample evidence from epidemiologists, credible health care professionals and trusted



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