As the demand for action on diversity, equity and inclusion issues increases, retailers’ adoption of Black History Month has grown significantly in 2021—although until now, it has admittedly grown at a slow pace overall, considering it was officially recognized in the U.S. in 1976.
This year, however, more retail brands are creating campaigns to elevate Black voices and businesses, and designing exclusive collections in partnership with Black creators.
Although there is not enough data to quantify exactly how many more brands are participating in 2021, Alyssa Meyers, a reporter at intelligence company Morning Consult, said there is definitely an increase.
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