Retailers Embrace Black History Month as Consumer Demand for Diversity and Inclusion Increases

Promises made in 2020 are being put into action

Old Navy collaborated with Reyna Noriega on its Project We line. Gap Inc.

As the demand for action on diversity, equity and inclusion issues increases, retailers’ adoption of Black History Month has grown significantly in 2021—although until now, it has admittedly grown at a slow pace overall, considering it was officially recognized in the U.S. in 1976. 

@luciellesalomon lucielle@luciellesalomon.com Lucielle Salomon is a freelance writer for Adweek.