Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic
Costume and candy shops won't see as much patronage this holiday
Costumes retailers like Party City and Spirit Halloween have seen a drop in customers coming in this season.
Carlos Monteiro
As we approach a not-so-traditional Halloween, everything from candy brands to costume retailers are adapting their strategies to the Covid-19 pandemic.
This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.
