Rent the Runway’s West Coast Flagship Wants to Create Customer Experiences

The San Francisco store offers amenities including a beauty bar, coffee and free WiFi

The store has more than 20 fitting rooms. Rent the Runway

Rent the Runway, the subscription fashion service, wants to make its West Coast flagship, a tidy two-floor, 8,300-square-foot store in downtown San Francisco, a hub for customers to shop and relax.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.