Rent the Runway wants to become the next Amazon Prime of rental, and the brand is looking to its marketing team to undertake that mission.
Starting in April, Gabby Etrog Cohen will lead Rent the Runway’s brand mission in the newly created role of chief brand officer. Cohen has been overseeing communications and business development at the pioneering designer clothing rental company since October 2018 as senior vice president.
According to a statement, Cohen’s svp role will be “folded into” her new job.
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