Rent the Runway CEO Says Transparency About Logistics Problems Boosted Brand Loyalty

Being open with customers paid off, according to Jennifer Hyman

When clothing rental company Rent the Runway first came on the scene in 2009, there were few brands like it on the market. And because of the company’s pioneering approach to fashion, CEO and founder Jennifer Hyman said, it’s had to figure out a whole new logistical system to go along with it.

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