Coca-Cola Zero Sugar Seeks Reassurance That It's 'the Best Coke Ever'

New campaign highlights updated version of sugar-free beverage


Coca-Cola has been busy this summer placing an updated version of Coca-Cola Zero Sugar in stores across the country. Now the brand wants people to know about it.

Beginning today, Coke is launching an ad campaign that will appear on social feeds, radio stations and television. The marketing effort, created by IPG‘s Mercado McCann, features characters arguing about whether the new Coca-Cola Zero Sugar is the “best Coke ever,” encouraging shoppers to try the new version for themselves.

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