Refinery29 and Eloquii Team Up to Create a Crowdsourced Plus-Size Collection

The line includes 27 items for weekend wear

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

There’s plenty of data pointing to the growing need for plus-size fashion, whether it’s Plunkett Research’s findings that 68% of American women are wearing a size 14 or above, or that, according to market research firm NPD, one-third of women consumers believe they’re plus-size.

Companies like Modcloth, Target and Reformation are attempting to fill that clothing need for plus-size women by introducing more sizes or coming up with brands like Ava and Viv at Target specifically dedicated to this group.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in