Ralph Lauren’s TikTok Campaign Around the US Open Is a First for the Platform

The brand is asking users to participate in a hashtag challenge

Diana Silvers holds a tennis racket to the sky
The campaign runs from Aug. 31 through Sept. 8. Ralph Lauren

As the U.S. Open ramps up with brand activations, Ralph Lauren is rolling out a new campaign tied to the sporting event on TikTok.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.