Quip Expands Into Gum With Its First Major Product Extension

The DTC brand wants to tackle another dental care item

Quip, the direct-to-consumer dental brand founded in 2014, reinvented the electric toothbrush. The company’s hero product took what was typically a bulky item and reimagined it as a sleek bathroom accessory.

Now Quip, which has over 5 million users, is aiming to bring its style and sensibility—along with its focus on dental care—to a new realm: gum.

Gum might seem an unlikely choice for Quip’s first post-toothbrush move. Especially since gum is usually associated more with candy than oral care.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in