Quip Expands Into Gum With Its First Major Product Extension

The DTC brand wants to tackle another dental care item

metallic gum dispensers floating in black, red, silver and gold with gum floating around
Quip's gum dispensers match its hero toothbrush product. Quip

Quip, the direct-to-consumer dental brand founded in 2014, reinvented the electric toothbrush. The company’s hero product took what was typically a bulky item and reimagined it as a sleek bathroom accessory.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.