Q&A: Shopify’s CMO on Trying to Make the Ecommerce Platform a 100-Year-Old Company

Jeff Weiser became CMO in February 2018


Despite existing for about 15 years, it was only earlier this year that Shopify debuted its first brand campaign. Working with both its in-house creative team and R/GA, Shopify rolled out a campaign targeting people who want to become entrepreneurs.

The campaign is part of an overall brand strategy that Shopify’s pushing, as the company has 85 years remaining before hitting its lofty goal of becoming a 100-year company. Adweek sat down with the company’s CMO, Jeff Weiser, to chat about the campaign, Shopify’s marketing strategy and the role of a CMO today.

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