Purple’s New Ad Helps You Feel Its Mattress Through the Screen
DTC brand continues rapid growth as consumers upgrade their homes
DTC sales of Purple's mattress are proving resilient during the pandemic, up 170% in April year-over-year.
Purple Mattress
Key insight:
Even though Purple’s mattresses have only been available for purchase since 2016, there’s a good chance you may have seen one of the company’s past ads, which have garnered some 1.8 billion views (that’s billion with a B) over the past four years.
