Purple’s New Ad Helps You Feel Its Mattress Through the Screen

DTC brand continues rapid growth as consumers upgrade their homes

a purple mattress in a nice home
DTC sales of Purple's mattress are proving resilient during the pandemic, up 170% in April year-over-year. Purple Mattress

Key insight:

Even though Purple’s mattresses have only been available for purchase since 2016, there’s a good chance you may have seen one of the company’s past ads, which have garnered some 1.8 billion views (that’s billion with a B) over the past four years.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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