For the launch of its newest hero product and marketing initiative, the team at Prose enlisted an actual superhero.
The personalized haircare brand partnered with actor, producer and “curl advocate” Lauren Ridloff for its “Curl Outside the Lines” campaign, which launched Aug. 9. Ridloff is the breakout star of Marvel’s Eternals, in which she made history as the first deaf superhero and became a fan favorite in the star-studded superhero film, which also counted Salma Hayek and Angelina Jolie among its cast members.
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