Jordache Seeks New Generation of Fans With Vintage Denim

The new Jordache Vintage line is exclusively available at Walmart.com

In the revolving world of fashion, is anything ever truly out of style?

Hugely popular in the ’70s and ’80s, designer denim brand Jordache has a new collection, Jordache Vintage, sold exclusively on Walmart.com. The retro-inspired apparel line, which debuted May 12, includes two dozen pieces, from skirts and jeans to T-shirts and coveralls, designed for Gen Z and millennials, according to the company. All items are priced under $30.

Jordache, which has sold its items through Walmart before, partnered with Walmart’s website to gain access to its wide customer base, as online shopping has surged during the Covid-19 pandemic.

Last week, Walmart reported that its U.S.

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