Popeyes Hopes to Drive Tourism to Guadalajara With Chicken Sandwich Bait

The chain is promoting the Mexican debut of the popular menu item

Popeyes is trying to lure tourists to Guadalajara, Mexico. Popeyes

Forget that there’s a pandemic and that it’s really not a good idea to travel. Guadalajara, Mexico is tempting hungry hordes to flood the city in search of the now world-famous chicken sandwich from Popeyes.

@kobrie kyle.obrien@contractor.adweek.com Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy.