The appeal of online shopping comes in part from the rush of serotonin that opening a new package brings. The unboxing experience is a highly impressionable timeframe, and the messaging inside a box can’t be ignored the way brand emails can be deleted. There is a 100% open rate and, naturally, marketers want in.
That’s why Undigital, an ad-tech platform that specializes in what it calls personalized unboxing technology, has turned ecommerce packages into a trackable channel.
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