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Walker & Company Brands, which owns Bevel, the shaving company for men of color and hair care company Form Beauty, which caters to women of color, is joining Procter and Gamble.
The deal—Recode reported P&G most likely paid between $20 to $40 million for the company—gives Walker & Company the resources to compete with the likes of Dollar Shave Club, which itself was acquired by Unilever in 2016 for $1 billion. (Unilever also acquired brands like Sundial, a beauty brand for people of color, in 2017.)
“It is my goal and my purpose to deliver products for us that work, to have brands that speak to us with respect, to find and meet them where they are,” said Tristan Walker, founder and CEO of Walker & Company.
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