P&G Acquires Walker & Company, Maker of Beauty and Grooming Products for People of Color

The 5-year-old startup will move to Atlanta


Walker & Company Brands, which owns Bevel, the shaving company for men of color and hair care company Form Beauty, which caters to women of color, is joining Procter and Gamble.

The deal—Recode reported P&G most likely paid between $20 to $40 million for the company—gives Walker & Company the resources to compete with the likes of Dollar Shave Club, which itself was acquired by Unilever in 2016 for $1 billion. (Unilever also acquired brands like Sundial, a beauty brand for people of color, in 2017.)

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