Petco Reminds Us Pets Have Feelings, Too

Multi-platform campaign features livestream with pet mom Olivia Munn

When you’re feeling anxious, how do you cope? Do you seek out healthy solutions or are you prone to more destructive behaviors?

That’s the central question in a new ad from retailer Petco, which tackles mental health—with a bit of a twist.

It’s the latest chapter in Petco’s “It’s what we’d want if we were pets” campaign, which launched in April with a broad look at pet wellness through the eyes of their human counterparts.

This people-as-pets concept has proven popular.

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