In an increasingly technology-driven world, personal shopping and delivery company Shipt is focused on leveraging its personal-shopper community to make personal-shopping delivery more personal. Shipt chief product and experience officer, Karl Varsanyi, spoke about how technology can help create a strong pathway to more personalized brand experiences at Adweek’s Commerce Week.
Cutting through the noise with personalization
Shipt uses personalization to distinguish itself from an increasingly crowded field of competitors and meet its customers where they are with unique service offerings, including a marketplace where customers can shop for groceries and other essentials from more than 130 retail partners.
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