When LeBron James ended his 17-year partnership with The Coca-Cola Company to sign a deal with rival PepsiCo in early 2021, it wasn’t clear how many brands the NBA superstar would represent. A new commercial for Ruffles, set to debut during the NBA games broadcast on Christmas Day, adds more clarity to the situation.
A 60-second spot for the PepsiCo potato chip line shows the four-time NBA Champion encouraging people to rise above their circumstances as part of the brand’s “Own Your Ridges” campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in