Based on action alone, food and beverage brands seem to think shoppers—or, at least a subset of shoppers—are perpetually on the lookout for something new and unexpected. Something that, despite its appearance or ingredient list, must be tasted before it can be judged.
This, presumably, is why Grey Poupon just made a white wine infused with mustard seeds. It’s why Old El Paso recently teamed up with Takis to make a line of hot chili pepper and lime-flavored taco shells.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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