People Are Swooping Up Purell as Soon as the Hand Sanitizer Hits the Shelves

Workers are producing around the clock to keep up with demand and keep shelves stocked

bottle of Purell
The demand for Purell is at an all-time high. Courtesy GOJO Industries

Sen. Rob Portman (R-Ohio) is a busy man these days. In the last week or so, he’s thrown his weight behind numerous initiatives to help his home state, including SBA loans, food distribution and the procurement of a COVID-19 testing machine. But another of Portman’s maneuverings affects people across the entire nation. That’s because Ohio happens to be home to GOJO Industries, makers of Purell. Dispensers for the hand sanitizer depend on a pumping mechanism that, thanks to tariffs imposed by the Trump administration, are now in short supply. Portman is working to lift those tariffs.

This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.