Meet Penny James, a JCPenney Superfan Who Reminds Us 'Shopping Is Back'

She even has a pair of 'sassy, JCPenney-red prescription glasses'

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Department store JCPenney was founded in Wyoming on April 14, 1902 by James Cash Penney. Originally called The Golden Rule, the store sought to “treat others as we would like to be treated.”

As its 120th anniversary approaches—a milestone Amazon won’t hit until the year 2114—the retailer is introducing a new spokescharacter named Penny James, played by SNL star Melissa Villaseñor.

James is a mom, teacher and JCPenney superfan described as “the ultimate all-in shopping enthusiast who’s right at home in her ‘shoppy’ place.”

In a series of ads, James will share “all the reasons to love the JCPenney shopping experience, from modeling fabulous outfits, cozying up with home décor, relaxing with a hair treatment and style, and buying a pair of sassy, JCPenney-red prescription glasses.”




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