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James is a mom, teacher and JCPenney superfan described as “the ultimate all-in shopping enthusiast who’s right at home in her ‘shoppy’ place.”
In a series of ads, James will share “all the reasons to love the JCPenney shopping experience, from modeling fabulous outfits, cozying up with home décor, relaxing with a hair treatment and style, and buying a pair of sassy, JCPenney-red prescription glasses.”